So I am considering this colour for summer 2012! Very strange considering the dip dye is normally the other way around, but as my hair is so light I am not that brave to go all over brown. This seems like the perfect solution until I went into numerous hair dressers and most of them quoted me £90 - £100. Pricey for something that may wash out and continue to look faded for months after. Don't dare risk it and do it myself so in a bit of a predicament. Do I dip dye it myself or pay the price. With the colours so cheap in the high street stores at the moment it would be easier to pick up a £4.00 dye and go for it. But something is stopping me from making that quick easy way out trip to Boots.